Since its legalization on July 1, 2021, the Name, Image, and Likeness (NIL) policy has transformed college sports dynamics. Previously, student athletes were barred from profiting off their personal identities, constraining their potential earnings from fame and popularity.

Thanks to this transformation, athletes now have the chance to earn income from endorsements, partnerships, and more, with their name, image, and likeness, all while maintaining eligibility. This change offers substantial benefits, allowing athletes to enter endorsement deals and collaborations that were once inaccessible.

OnTop Sports Group helps athletes tap into their social media following and personal brand to generate funds. This financial boost assists them in covering educational costs, attaining financial independence, and preparing for future careers. Beyond monetary gains, embracing NIL opportunities nurtures essential business acumen, negotiation skills, and marketing insights.